Graphic Designers and their Goddamn Chameleons

A friend in Düsseldorf spotted this sign offering a €50 reward for the return of their veiled chameleon (which is called a ‘yemen chameleon’ in German):

chameleon

It reads “It may sound unlikely, but unfortunately, our chameleon seems to have run away.

REWARD 50 EURO.

He’s probably curled up in a corner of our apartment, but we wanted to cover every base. He’s not dangerous or poisonous, just kind of a punk.”

The little arrows next to the picture say he “likes to eat flies and crickets”,  “moves slowly and is fragile”, and has a “helpless, usually skeptical expression”.

This is what happens when you live in a city full of creative types. (1) They keep foofy-ass pets, and when they lose them, (2) painstakingly craft the most eye-catching missing posters you’ve ever seen.

In fact, I’m not sure this isn’t mainly an ingenious freelancer marketing scheme. (‘Did this missing-chameleon poster catch your eye? Wouldn’t you like your ads to do the same?’).